Challenge:

Carapelli Olive Oil offers three distinct and delicious blends. However, after a package redesign and price increase in 2010, sales slumped. Carapelli’s parent company needed to determine whether it made sense to continue selling the Carapelli lineup in the U.S., or if they should pull it.

Opportunity:

A great brand should have passionate followers. We saw a way to light this fire.

The Idea With Utility:

The Carapelli brand has always been known for forward-thinking when it comes to the manufacture of olive oil. This innovative DNA is the foundation for the brand’s new campaign “Care/Share”. Why Carapelli? Because it’s “Made with care” and “Made to share”.