Strategy Planning
Bobby Fischer's got nothing on us.
Imagine a strategic planning process that doesn't start with any advertising jargon. Advertising is a means to an end and not the end itself. That's why we begin our planning process with a success meeting where we agree on business and brand metrics to be achieved. We then tie our success to your success. We call our process Reveal, Transform, Engage. Told you we weren't normal.
Imagine a planning department that can tackle both brand and business issues. What, no advertising? Yes, we do that too. But our mission is to grow your brand and your business.
While we do have a robust planning team, we also subscribe to the theory that it isn't always what you know; it's who you know and what you know. And we know some pretty smart and savvy people. Being a board member of the Texas A&M Center for Retailing Studies gives us access to the top retailing minds in the country. So, if you want to know the latest retail methods, technology or business practices, just ask.
Planning is all about forecasting the future.
Out of chaos comes opportunity. Our partnership with Iconoculture, the leading cultural trends group in the country, keeps us abreast of the future. It gives us access to over $500,000 worth of consumer research and our alliance with academia experts in marketing, communications and retail planning.
So, the goal of our three-part planning process is to capture the magic in your brand that will propel you to a new stage of growth. That is taking you from now to next.
Reveal
The reveal stage is where we find that hidden magic.
To uncover it, we examine your business, brand and communications from a consumer perspective. Basically, we are looking to answer three fundamental questions:
- Where is the brand today?
- Why is it there?
- Where can it be tomorrow?
Be prepared to see a deep dive into all aspects of research from the traditional uses of secondary and syndicated data as well as more cutting-edge research techniques. All of which is centered on finding the emotional connection with the brand. We will explore that connection from all angles; consumer, your agents, and your corporate vision.
Transform
Move your company into the future.
Once we have uncovered where the brand is and why it is there; now is our opportunity to move the brand from Now to Next. In this phase, we are focused on vetting ideas that will move your company into the future. Be prepared to engage with us in exercises and workshops such as Brand Story, Headlining and Visioneering. All of these exercises are designed to help us think in terms of "what can be" instead of "what is not." Now is the time to bust through those barriers that may be holding you back from reaching your full potential.
Engage
Time to connect.
We have our transforming idea and the ideal expression of it. Now's the time to connect with all your publics on an emotional level through high-engagement channels. In this phase, we use a proprietary method of quantifying the value of our message and the strength of each of the channels in the contact plan.
The final part of the process is to return to Success and determine if we met or exceeded the business and brand goals established upfront. Since our success is pegged to your success, you can be sure that we'll be engaged as a partner in this process.