now to next.

FKM is all about taking brands from now to next. Helping companies that are under siege regain momentum.

practices

Research

More than inform and validate. Illuminate and inspire.

Research and account planning generate insight and strategy. It's that simple. What's the problem? Why is it a problem? And what's the measure of success? We figure it out, get inspired and go. We employ best-in-class research tools and techniques to find the emotional connection, uncovering new insights and developing the best brand-building ideas.

Our diverse experience stemming from packaged-goods, retail, services, technology and B2B research allows us to constantly stay abreast of cutting-edge research techniques and appropriately blend them with proven and established methodologies. All of it is centered on finding the emotional connection with the brand, uncovering new insights, and developing business-building ideas. But we believe research must do more than inform and validate. It must also illuminate and inspire. And allow us to evaluate and optimize our approach. To ensure that research and planning are never done in isolation, we assemble a cross-disciplinary strategy team consisting of senior leaders from research, account planning, account management, creative, and media functions to explore strategic issues from all angles.

FKM clients benefit from a secondary and syndicated research suite of products worth $500,000 that includes some of the best audience segmentation and profiling tools; competitive monitoring, cultural trends and business article databases, industry reports, and social media analysis tools.

FKM has commissioned hundreds of primary research studies, from traditional qualitative and quantitative studies to more cutting edge research such as cognitive emotional engagement studies, online community panels, conjoint analysis, online ethnography, and brand valuation studies. Some of the studies we commonly conduct include but are not limited to:

Share |