Public Relations
We've been told many times at presentations – "that's not PR." Our response – "what is PR?"
Sometimes it's just this simple: Get inked – Get business. Other times, not so much. Never before has our approach to communications – as Anthropublicists™ – been more relevant. At FKM, we believe that marketers MUST know how consumers experience media, and a strong understanding of social, cultural and generational bias is fundamental. Our PR wizards get diverse communities familiar with you. And we foster that relationship through hands-on events, press generation and tasteful, effective use of social media. We can even pull you out of an unsavory creek if you so happen to lose your way, and your paddles.
Contact:
Melissa Stevens
Partner/Chief Communications Officer
(713)867-3204
Community Relations
More than just writing checks to your favorite charity.
Community relations means more than just writing checks to your favorite charity. All those warm fuzzies come from actively participating in Community Outreach and the overall betterment of society and, in turn, your brand. Our people are in pretty good with community-based organizations and we continually foster long-term client relationships with the largest non-profits in the nation. All in all, we proudly support our clients' philanthropic efforts while often contributing to the bottom line. It's called "strategy" folks.
Crisis Management
It hit the fan, you're up the creek and the whole room set their drinks down to see how you're getting out of this one.
Do you weather the storm or disintegrate the clouds? Enter CrisisVision™ – our proprietary application designed to help clients manage information across all communication platforms. It's quick, reliable and helps you say what you need to say in one fell swoop, while providing a centralized framework for messaging and tracking. It's no wonder our PR folks moonlight at the fire station down the street.
Event Planning
Our duty: Bells, whistles and the destruction of any and all hitches.
Yours: have fun and revel in the results. Special events should be fun. They should also support your business objectives. From Grand-Openings, new product launches and press conferences to seminars and trade shows, we do it all and we do it well. And we handle every detail, so sit back, sip your beverage and enjoy your brand's show.
Litigation Support
Fortify. Empower. Uplift.
Litigation support calls for a broad spectrum of communication planning. Many years of working with legal professionals has given us an understanding of the issues and tactics that prove successful in the realm of legal support. By alerting the media and taking the pulse of a possible jury pool, our clients go in to the process fortified, confident and ready to fight.
Media & Speaker Training
No comment = No faith.
Probably the most loyalty-shattering statement ever, "No comment" is not acceptable or advisable in today's turbocharged media landscape. Knowing how to respond when the media calls means the difference between success and failure. In a 24/7/365 media environment, having key executives trained in Media Engagement is Mission Critical, as is Speaker Training. FKM Media Specialists develop plans tailored to client needs in an effort to create brand ambassadors and corporate evangelists. So preach on, brother.
Media Relations
It's everywhere and everyone consumes it.
Whether it's TV, radio, the web or some other collection of pictures and words, media is everywhere and everyone consumes it. That's why we're kind of important. We've strategized media outreach for hundreds of national and local media events and cultivated relationships with many of the nation's top journalists, resulting in an impressive track record. Not only do we get our clients out there, we tell their story and transform the way their issues are reported and debated in the public arena. Cool, right?
Multicultural Communications
Anthropublicists™ – Never heard of it?
No worries. Merriam Webster will catch on soon enough. Basically, we believe marketers must understand social and cultural backgrounds to get the big picture on how consumers experience the media. Human nature and the cross-pollination of cultures and ethnic groups provide new challenges when it comes to creating effective media strategy. It also provides new opportunities to cater to your audience, and we love that.
Product Launches
The next big thing… now.
Over the course of several decades, we've managed new product launches for many of the nation's top packaged-goods brands as well as new offerings for financial institutions, resort openings, software launches and new menu offerings at America's favorite restaurants, all with great success. Whether it's local, regional or national, we have the experience necessary to make your product a common household name and your brand a lasting fabric in our culture.
Social Media
Manipulate the labyrinth.
Social Media requires listening, monitoring and conversation. It also requires supreme marksmanship. In case you haven't noticed, everyone's on it and you need the right people to say the right things about your brand to maneuver through and manipulate the labyrinth of tweets, blog posts, status updates or whatever new ubiquitous whatchamacallit that pops up next week. Social Media moves faster than our eyes can read. Good thing we've invested billions in bionic Social Media orbs for our PR department.
Trade Show Support
A fancy booth, free swag and affable eye-candy does not equal trade show success.
It takes expertise in knowing how to navigate pre-show details, set up and lead generation. With our experience and industry-leading communications tools, we can pre-set appointments, alert media and drive traffic to your booth, and oversee all logistics. That, equals success.
