Mobile
The most important device right now and in the future.
Papers, radios, computers and TVs. Guess what? If you have a phone, they're all in your hand, right now. The ultimate amalgam, the most important device right now and in the future. If your brand thrives here, it thrives everywhere, literally. Get your brand on those tiny screens and in their pockets and a sale is only a thumb stroke away.
Contact:
Jose Lozano
Managing Partner
(281)822-6888
Custom SMS Marketing
We don't allow 160 characters to stand in the way of innovative campaigns.
We develop proprietary custom SMS-based solutions that push the limits of SMS technology such as Smart Text which allows for more aggressive re-couponing. Based on whether or not a consumer redeemed a mobile coupon to Logic Text, we pre-qualify consumers based on a series of inputs and connect them directly to a representative to close the sale. From basic contesting to complex SMS solutions, FKM leads the industry in SMS technology.
Immersive Technologies & Experimental
It's not an ad, it's an attraction.
It's one thing to capture the consumers' attention. It's another to capture their imagination. No longer will a passerby simply just notice a screen. Our engagement software turns consumers from passive bystanders to active participants using their cell phones. This is stuff you've never seen before and likely didn't think was possible.
Mobile Ad Creation
Mobile web has reached a tipping point that brands need to take note of.
Creating mobile ads doesn't mean simply shrinking what your interactive team has created for the PC. The time a consumer spends on the mobile web is shorter and usually occurs while on the go or what we like to call "Time-to-Kill Engagement." Therefore, campaign creation and creative development must focus on short bursts of information with an immediate call to action. 38% of mobile web users say they don't look for the same information on their phones (Neilsen 09).
Mobile Application Development
Cool Free Application ... who paid for it?
Mobile applications have been the largest growth area in mobile over the past many moons, but to what end? If consumers use the applications and there isn't an increase in brand awareness or engagement, why build it? We develop demo-specific applications that are both consumer-based and insert the brand into the consumers day-to-day life. From GPS location finders to branded games, there isn't a better tool to insert a brand directly into a client's life, further blurring the lines between advertisers and consumers.
Mobile Media Channel Planning & Placement
Who, What, When, Where? Now!
Brands can develop incredible technologies that are needed/wanted by their consumers, but without a properly executed mobile integration plan, their investment will be wasted. The challenge is that mobile is an exclusively opt-in medium, which means you have to convince a consumer to invite you into their life. We take a brand's existing media plan and add a layer of mobile only in those mediums that drive results. This can be difficult, but the rewards of a properly executed campaign can be incredibly profitable with 50%+ click-through rates and 8-12%+ redemption rates.
Mobile Website Development
This is not your Brother's Website.
We extend your brand's presence to the cell phone using mobile developers that understand the difference between a traditional website and a mobile site. Consumers expect quick load times and efficient user experiences from mobile-sites. From branded WAP-sites to thin application websites, FKM's programming team is on the leading edge of mobile website development and can help brands to build first-in-class mobile websites.
