Media Planning
If media planning were a sport, we'd be on your cereal box and fat men would paint our initials on their chests.
Our media professionals understand the broad dynamics and infinite variables in today's landscape and we put them to work for your advantage, connecting in new ways with precision and tact. There is no model. There is no norm. Only chaos. Good thing our guys have giant brains and eight arms each.
Contact:
Kyle Allen
Senior Vice-President, Media Director
(713)867-3236
Channel Optimization
There are now more ways than ever to reach consumers.
Online, offline, in-store, out of home... the list goes on and on. FKM specializes in understanding how to optimally blend the media mix using sophisticated tools and technology to maximize budget efficiency and communication impact. Our plans contain multiple media mix scenarios that demonstrate how a particular blend of media is best suited for a client's campaign at a specific budget and duration.
Competitive Analysis
You gotta known 'em to smoke 'em.
How much is the competition spending, when are they in market, which markets are receiving advertising and how much is their online spend? These are just a few of the questions we can help answer. FKM uses Nielsen's AdViews and AdRelevance tools to monitor competitive advertising activity across 17 different forms of online and offline media.
Engagement Planning
Bridezillas? Not quite.
Engagement Planning is FKM's proprietary approach to media strategy development. Our process identifies specific communication objectives that are important to a campaign and then determines which media are best suited to deliver advertising to consumers. By mapping message to media, we achieve greater engagement between brand and consumer.
Media Buying - Local & National
Think of a classy used car salesman. If that's possible.
The FKM media group is staffed with negotiators who operate across all forms of media. From FSIs in a single zip code to spot broadcast and national network TV, FKM is staffed with buying experts in both online and offline media.
Media Strategy, Performance, Auditing
Not sure if you've got the best plan or media buy? Enter... Us.
FKM's Performance Auditing Group is structured with experienced staff and analytic tools to help you understand if media plans are on target and media buys are delivering value. We work with clients on an ad hoc basis or in conjunction with other agencies to help add an additional layer of performance evaluation to the media process.
Multi-Cultural Media
This is what we do with all our frequent flier miles.
Understanding the cultural nuances of today's consumer is an important aspect of targeting and strategy development. FKM's media group is a multicultural and diverse set of planners and buyers that provides a unique perspective. We also subscribe to a variety of syndicated research that helps us plan and buy multicultural media across all channels.
Sports Marketing, Analysis & Marketing
Huddle up.
FKM has developed a process for analyzing the value of sports marketing sponsorships that stems from work with: NASCAR, NBA, NFL, MLB, PGA, NCAA and other sports-related properties. Our process is designed to uncover the true value of sports marketing relative to the investment, while factoring out the over-inflated "fluff" that is often part and parcel of many sports marketing packages.
