Lead Generation
Target and engage the greatest number of qualified prospects.
Your product rocks, you've tweaked your message and your brand is cooler than MJ in '83. So where is everyone? Enter FKM Lead Generation. Whether driving calls, website hits, or in-store visits, their strategic planning and focused execution helps target and engage the greatest number of qualified prospects. They know what your customers read, type and click, and they know what'll get them in your shop or on your site. They're rather successful, so you'd better get bigger doors.
Contact:
Dale Granda
Vice President, Managing Director, Lead Generation
(713)867-3137
Data Integrity
A lead is a terrible thing to waste.
Leads can't generate if they're led in the wrong direction. Whether brought on by change, neglect or just a plain old gaffe, mistakes in your company's information can lead to big-time damage to your bottom line. So get it right every time and maintain confidence for both you and your customers, because a lead is a terrible thing to waste.
Offline / Online Search
We want your leads leading to sales
FKM believes online search isn't necessarily about being "on the first page of Google, Yahoo, or MSN." While we love that position, we think it's far more important that a lead driven by search is meeting established performance targets and ROI requirements. Meaning, we want your leads leading to sales. At the very core of responsible search is achieving and exceeding mutually agreed upon performance objectives with expectations for a tangible return on investment.
Print & Internet Yellow Pages
When they know what they want, you better be there.
Yellow Pages remain the sixth-largest advertising medium despite an otherwise fragmenting media landscape. Directory advertising plays a key role in the marketing mix because it is the one medium where consumers, and those who are generally further along in the buying-decision-making process, deliberately seek exposure to your brand. With annual Yellow Pages advertising spending in excess of $15 billion, and the growing significance of online directories, Yellow Pages remains a medium that can not be ignored nor will it be abandoned as some have predicted.
Sales Activation through Lead Generation
Name of the game.
Since 1987, FKM has introduced the latest media platforms that consistently generate sales leads and foster brand awareness. With elite Certified Marketing Representatives (CMR) specializing in offline/online search combined with components of mobile and direct marketing, we bring results.
Search, Mobile, and Direct Marketing
Little of this. Little of that. And a big bucket of next.
Mobile marketing is an evolving tool that connects consumers by instantly making the brand accessible from mobile devices. Unique brand promotions and special offers can be updated quickly, frequently and targeted directly at consumers interested in the product or service. Mobile marketing creates a distinctive, personal interaction, and FKM is uniquely poised to implement and manage this growing new platform.
