Interactive
The consumer connection with a brand is changing. We're leading that change.
FKM's interactive practice is focused on creating meaningful relationships between consumers and brands. A passionate love affair, if you will. We study our clients' brands and we study their audience. We highlight the space in-between, the space where connections are made. From targeted ad units to total web immersion, the customer's time and engagement with your brand online can be as in-depth as you like. It's a conversation that can last a few clicks or an entire afternoon, whatever your strategy calls for.
CRM/Retention Marketing
Get 'em. Keep 'em. Love 'em.
Our analytics gurus see what your audience visits, clicks and reads. And we optimize your web presence to develop relationships with your customers by catering to their every move. Our advanced CRM software and the nerds who run it take advantage of this information to help build intuitive online experiences for your customers that call to act and nurture brand relationships.
Digital Experiences
This should excite you very much.
Because the online world is virtually infinite, the possibilities for your brand are endless as well. Visually stimulating, impressively thoughtful and "entertaining beyond one's ability to click the close button" content keeps your brand and your ideas on people's minds and on their screens.
Email Marketing
Let's get personal.
Newsletters, invitations, surveys and promotions. Our email marketing specialists build your brand by building a community around your brand. These personal connections are infinitely valuable and can help lay a solid foundation for enduring success. FKM utilizes industry-leading e-marketing platform Exact Target to deliver creative e-mail programs to opt-in users for various clients.
Feed Management
Me want your brand!!!
Keep your customers in the know with reliable and efficient RSS feeds. We'll help you get the right information to the right people at the right time. And you can rest assured your customers will stay connected, knowledgeable and in love with your brand.
Guerilla Marketing
Brandinistas Unite!
Unexpected. Unconventional. And unconcerned with the norm. We'd love to tell you more but you can just watch it on the news.
Interactive Marketing Strategy
Huddle up!
FKM offers in-depth thinking, bulletproof strategy and smooth implementation in the digital space. We're not limited by the type of engagement, or wed to a particular technology platform. Our focus and acumen is finding where customers reside online, and creating digital brand outreach that creates movement, momentum, and enduring relationships, not just clicks.
Landing Page Testing
Way more than kicking the tires.
With about a million new browsers and operating systems coming out this year and forevermore, you've got check your stuff, ceaselessly. Making sure it works, every time. We have an entire room dedicated to this. Really.
Local Search Marketing
Give 'em just a taste? No problem.
Looking to hit a particular city, region or neighborhood? Tell us where and it's done. Our search guys are marksmen and they love delivering qualified leads that translate into enduring connections with your brand.
Online Display Advertising
They're everywhere. Does yours matter?
You see hundreds a day. The ubiquity of online display advertising poses a great challenge. How do we turn something considered a nuisance by some into a compelling introduction to your brand or promotion? We do it all the time. Let's talk.
Online Media Planning/Buying
Utilizing the best in industry planning tools.
Utilizing the best in industry planning tools, including Nielsen @Plan, AdRelevance, NetView and WebRF (as well as buckets of elbow grease) we figure out where your customers reside online and how to reach them. Once a plan is developed, our years of experience and negotiating prowess ensure that media dollars are well spent.
Rich Media
This is where we have some fun.
You know those ads that make you chuckle, say "Wow," or forget why you're even visiting the site in the first place? That's rich media. And we're all about it. With a solid creative team backed by the top rich media industry leaders, we're able to create engaging rich media that calls your audience to interact and get to know your brand. Our technology and ideas are accepted by thousands of online publishers, including Yahoo, MSN and AOL.
Search Engine Marketing
See you at the top.
FKM employs several professionals who've been creating and managing search engine marketing campaigns since 1999. With several Google AdWords-Certified professionals on staff, we manage an average of 12 simultaneous campaigns each month on search engine portals Google, Yahoo & MSN.
Site Usability
We love heavy lifting. Your audience does not.
Trust us. Intuition and foresight are at the heart of our process, and we aim to build digital experiences around the idea that the user must be empowered and they must find their time with your brand easy and enjoyable.
Social Media Optimization
Everyone's on it and many swear by it.
So your brand needs to make the most of it. We utilize a variety of gold standard industry tools and media research to analyze media usage behavior across a variety of targeted segments. Needless to say, we're on top of it.
Sponsorship/Partnership Development
Let's be friends.
Tapping into resources and exploring mutually beneficial relationships translates into better business practices. Bigger audiences, streamlined operations and better value for all come from smart cooperation between relevant partners. So let's be friends.
Web Design
Pretty, shiny, brand-blooming things.
For many brands, their web presence garners the most face time with their audience. Rather than simply build web pages, we create user-centric applications and design that meet business objectives while providing an engaging brand experience.
