Advertising
We're not into boundaries.
We think what we do is bigger than just advertising. Our job is to create relevant and motivating experiences that engage people across all channels and drive amazing business results. Experiences that above all, create value for customers, not just market to them. Works for us. And works for our clients. This begs the question, "What's next?"
A question we constantly ask ourselves every hour of every day. You should too.
We thrive on transforming needs to wants.
It's a big part of our now to next mantra. We tackle life's necessities – like taking out the garbage, purchasing gas or turning on the lights – and make them actions born out of trust, pleasure and admiration. So yes, we think it's okay to like the people who make our day-to-day convenient. But if your business teeters on chic state-of-the-art lunacy, we love that too.
These challenges are nothing new to us. For decades we've succeeded in developing campaigns using just about every thinkable approach. Funny thing is, a lot of people thought they were unthinkable to begin with. But that's how we operate. We know NO boundaries when it comes to where or how we execute campaigns and we can't wait to think of the next.
Our vision is simple and born out of our positioning. That is, to be recognized by our clients as the "idea" company that propels brands to their next stage of growth.
Where do these ideas come from and how do you pull them off?
FKM didn't happen overnight. Our company and culture evolved over time, building personality and gaining insights from generations of risk-takers, creative dreamers, process-oriented planners and passionate lovers of words, design, function, people and tomorrow's digital universe.
This openness of the thinking continues to draw new people. With new acquisitions of complementary companies and big talent always adding to the reservoir, 29 years in, we've grown to three offices and 200+ FKM Associates. It's never been better.
Why FKM? We bring a viewpoint of premium-priced consumer retail from every angle. And our doors are open for you to tap into years of research and understanding of this. Our group's insight gives us a broad viewpoint that very few have and almost always leads to innovation and cross marketing.
You may call for traditional but know that our branding arsenal includes any and all mediums. We'll get it done with digital, WOM, Social Media, out-of-home, guerilla, search, or anything from crop circles to street teams or celebrity spokespersons and press tours. It's all about generating buzz, share of voice and driving sales. And the maximization of your spend and stretching its effectiveness.
Integrated. Insightful. Ideas. That's what FKM is about.
A few notes on the how.
On the production side, we have our in-house digital radio studios, allowing us to produce and traffic radio anywhere. That saves our clients time and money with the bonus of confidentiality. Plus Doug is super cool and the couch is comfy.
On the media side, we have one of the few dedicated print units, which places promotional print in over 1200 vehicles. In fact, we've actually written our own contracts to save clients time and money. Also on the media front, we have a lead generation unit that pulls together directory and search engine marketing, plus mobile. Being able to optimize those who seek you saves more time and more money.
Finally, field experience led us to develop extranet technology. This gives clients access to marketing plans and materials, but within the control of corporate. We also provide a dashboard on measures such as traffic and sales. Again, time and money saved. Trust and accountability gained.
Brand Management
Sherpas? Really?
They've been called Account Executives. A.E's. Suits. Marketing Sherpas. No, really, we've heard that a few times. But at FKM, they are what they do. We call them, Brand Developers. Every one of them dedicated and committed to taking their brands from now to next. No matter how big the marketing mountain. See how we brought back that Sherpa reference?
Creative
Appropriate originality
Our creative department isn't just filled with hipsters dressed in all black with the aging acidhead at the helm. We're professionals. We gain consumer insight, choose our weapons, then get crazy. Resulting in bulletproof creative every time.
