Practices
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Advertising
We're not into boundaries.
We think what we do is bigger than just advertising. Our job is to create relevant and motivating experiences that engage people across all channels and drive amazing business results. Experiences that above all, create value for customers, not just market to them. Works for us. And works for our clients. This begs the question, "What's next?"
A question we constantly ask ourselves every hour of every day. You should too.
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Interactive
The consumer connection with a brand is changing. We're leading that change.
FKM's interactive practice is focused on creating meaningful relationships between consumers and brands. A passionate love affair, if you will. We study our clients' brands and we study their audience. We highlight the space in-between, the space where connections are made. From targeted ad units to total web immersion, the customer's time and engagement with your brand online can be as in-depth as you like. It's a conversation that can last a few clicks or an entire afternoon, whatever your strategy calls for.
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Lead Generation
Target and engage the greatest number of qualified prospects.
Your product rocks, you've tweaked your message and your brand is cooler than MJ in '83. So where is everyone? Enter FKM Lead Generation. Whether driving calls, website hits, or in-store visits, their strategic planning and focused execution helps target and engage the greatest number of qualified prospects. They know what your customers read, type and click, and they know what'll get them in your shop or on your site. They're rather successful, so you'd better get bigger doors.
Contact:
Dale Granda
Vice President, Managing Director, Lead Generation
(713)867-3137
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Media Planning
If media planning were a sport, we'd be on your cereal box and fat men would paint our initials on their chests.
Our media professionals understand the broad dynamics and infinite variables in today's landscape and we put them to work for your advantage, connecting in new ways with precision and tact. There is no model. There is no norm. Only chaos. Good thing our guys have giant brains and eight arms each.
Contact:
Kyle Allen
Senior Vice-President, Media Director
(713)867-3236
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Mobile
The most important device right now and in the future.
Papers, radios, computers and TVs. Guess what? If you have a phone, they're all in your hand, right now. The ultimate amalgam, the most important device right now and in the future. If your brand thrives here, it thrives everywhere, literally. Get your brand on those tiny screens and in their pockets and a sale is only a thumb stroke away.
Contact:
Jose Lozano
Managing Partner
(281)822-6888
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Public Relations
We've been told many times at presentations – "that's not PR." Our response – "what is PR?"
Sometimes it's just this simple: Get inked – Get business. Other times, not so much. Never before has our approach to communications – as Anthropublicists™ – been more relevant. At FKM, we believe that marketers MUST know how consumers experience media, and a strong understanding of social, cultural and generational bias is fundamental. Our PR wizards get diverse communities familiar with you. And we foster that relationship through hands-on events, press generation and tasteful, effective use of social media. We can even pull you out of an unsavory creek if you so happen to lose your way, and your paddles.
Contact:
Melissa Stevens
Partner/Chief Communications Officer
(713)867-3204
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Research
More than inform and validate. Illuminate and inspire.
Research and account planning generate insight and strategy. It's that simple. What's the problem? Why is it a problem? And what's the measure of success? We figure it out, get inspired and go. We employ best-in-class research tools and techniques to find the emotional connection, uncovering new insights and developing the best brand-building ideas.
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Strategy Planning
Bobby Fischer's got nothing on us.
Imagine a strategic planning process that doesn't start with any advertising jargon. Advertising is a means to an end and not the end itself. That's why we begin our planning process with a success meeting where we agree on business and brand metrics to be achieved. We then tie our success to your success. We call our process Reveal, Transform, Engage. Told you we weren't normal.
