FKM spearheads Bertolli iPad App
Let’s Cook! is an iPad and iPhone application showcasing Bertolli brand ambassador Chef Fabio Viviani. The application offers consumers a platform to interact with Chef Fabio and Bertolli Olive Oil using 16 exclusive step-by-step cooking demonstrations and much more, allowing at-home chefs to discover how fun and fulfilling Italian cooking can be and why Bertolli olive oil is a must-have pantry staple.
With the launch of “Let’s Cook!,” FKM pushes Bertolli Olive Oil far beyond its many competitors. Bertolli will be the first olive oil brand with its own application, fulfilling its educational mission to give consumers the knowledge, skill and confidence to cook like a pro alongside a brand trusted worldwide since 1865.