New Leadership, Real Purpose
On May 11th, FKM announced a new leadership team that believes the agency has a real purpose.
Scott Brown was named President and Chief Creative Officer. Scott has more that 15 years of agency experience. Prior to joining FKM, he was Creative Director at Barkley where he created award-winning campaigns for the March of Dimes, Macy’s, The Family Violence Prevention Fund, Wrangler and Lee Jeans. Scott’s first order of business as President has been to introduce an agency-wide philosophy he calls the Utility of Ideas. At the heart of the philosophy is the belief that the best marketing and advertising contribute to the most fundamental pursuits of both consumers and brands.
Scott is restructuring FKM to develop ideas with just such utility. According to him, “Ideas with utility almost always have elements of innovation, interaction and transaction.” Under his direction, the agency is now divided into three teams that look at brands from these specific points of view. How to be more innovative. How to interact with consumers in new and better ways. How to have more purposeful transactions.
Jose Lozano was named CEO of FKM. Prior to joining FKM, Jose founded Mo7, a new media company specializing in alternative digital marketing and mobile marketing. Mo7 clients included the US Army, Reliant Energy, State of Texas, Major League Baseball, NBA, William Morris Agency, Live Nation, and Pepsi. In 2007 FKM and Mo7 merged. The merger created one of the first full-service mobile marketing offerings in the industry, combining research, strategy, and planning with mobile technology. Since 2010, Jose has been in charge of business development for FKM. In his new role as CEO, Jose will oversee the financial health of the agency, client relationships, business growth and future partnerships. “Our goal,” says Jose, “is to create a culture where every person in the agency is responsible for great thinking, and a structure that fosters collaboration. If we do that, we will grow.”