FKM to Become Primary Advertising Partner for Massage Heights
Massage Heights announced today that FKM will be its new advertising agency of record. The Houston-based agency will replace Massage Heights' former agency of record since 2009.
"We are pleased to welcome FKM as our new partner in supporting the Massage Heights brand," said Alexandra Charpentier, Director of Marketing and Communications for Massage Heights. "FKM has demonstrated that they understand the health and wellness industry and they have some great ideas about how Massage Heights can engage consumers by leveraging some of our key brand assets around our massage memberships such as our all natural therapeutic aromatherapy, elevated services and our Heights at Home retail line."
In its new role, FKM will become the primary advertising partner supporting the Massage Heights brand and the company's growing number of franchise locations. The agency will provide creative and strategic planning services for integrated campaigns that will incorporate both traditional and emerging media, including interactive and social media.
"Daily life is stressful, and wellness is a universal theme in consumers' lives. FKM is thrilled to be working with Massage Heights to showcase the brand as an essential aspect of personal care, and an affordable way to elevate the everyday," said Scott Brown, President and Chief Creative Officer, FKM. "Massage Heights' exceptional team of Therapists elevates their Members' lives every day, and FKM is eager to help elevate this great brand."