New Brand Campaign for Carapelli® Olive Oil Encourages Social Sharing
FKM client Carapelli Olive Oil, Italy’s number one extra virgin olive oil, recently unveiled a new brand campaign meant to reinvigorate the passionate olive oil consumer: Made with Care, Made to Share. Using the idea of mealtime as a time to share stories and recipes with friends and family, the campaign gives consumers the power to direct the conversation about Carapelli Olive Oil, Italian cooking, entertaining and recipe creation.
“Carapelli historically has been an innovator in the olive oil business and today continues to push to find more meaningful ways for our consumers to interact,” said Maggie Rogers, Marketing Director of Carapelli Olive Oil and Med Foods Inc. “The new Carapelli campaign takes a fresh and modern approach to the nearly 120-year-old brand and we think our consumers can relate to its essence-made with care, made to share.”
Made with Care, Made to Share encompasses digital and print advertising, in-store marketing and a newly relaunched website, CarapelliUSA.com, with an emphasis on conversation and social sharing between consumers. CarapelliUSA.com will be the hub of all integrated marketing efforts for the brand and will encourage and allow consumers to share their experiences, sparking engagement via Facebook and other social media sites.
Since 2009, FKM has been the Agency of Record for Carapelli Olive Oil, which is owned by Deoleo S.A. and operates in the U.S. by its wholly owned subsidiary, Med Foods Inc.