BioLab Partners with FKM as Agency of Record for Greased Lightning®

Bio-Lab, Inc., the makers of Greased Lightning® brand cleaning products, has selected FKM as its agency of record for advertising, media and public relations services. The selection of FKM as AOR was based in large part on the agency's track record of elevating the awareness of brands within highly competitive segments and positioning them as industry leaders.

"FKM has successfully helped many brands in cluttered categories move up the ladder into more recognizable household names," said Cheryl Holliday, General Manager of the Household Division for BioLab. "We think FKM is a great fit for our team and the future of our consumer engagement strategy for Greased Lightning® products."

FKM will handle strategy, planning and marketing services for the Greased Lightning® family of multi-purpose products, which include super-strength cleaners and degreasers. With the goal of defining the brand at every consumer touch point, the scope of work will focus heavily on the mobile site development, emerging technologies and social media.

Greased Lightning® products are produced by the HomeCare Labs division of Atlanta-area based Bio-Lab Inc., a producer of branded pool and spa water treatment products and branded home cleaning products.

Greased Lightning® is a registered trademark of HomeCare Labs, Inc.