FKM Celebrates Banner Year Under New Management
On the heels of becoming agency of record for Clockwork Home Services on AMC’s new original series, “The Pitch,” FKM is celebrating more than a new business win. It’s celebrating a year of phenomenal growth and success under its new leadership team.
FKM’s new leadership team took the helm of the agency last May and radically restructured the agency to examine brand challenges from three distinct perspectives -- how to be more innovative the consumer’s life, how brands and consumers can interact in better ways, and how a brand and its customers can have more meaningful transactions. The guiding philosophy behind the new structure, called the Utility of Ideas, is overseen by FKM President and Chief Creative Officer Scott Brown and has already produced a successful string of marketing campaigns for the firm’s growing client roster. It was unveiled on national television as part of FKM’s episode of “The Pitch” and helped generate the winning campaign idea for Clockwork Home Services.
“We were eager to showcase the way we work on national television. It’s different than the way other agencies work -- it’s totally new -- and it yields great ideas,” said Scott Brown, President and Chief Creative Officer, FKM. “And there’s no greater vote of confidence in the process than having Clockwork tell us they see why our ideas will be game changing for their brands, and that they’d like to partner with us to implement them.”
Being named agency of record for Clockwork and its three consumer home services brands on national television capped off a year of impressive new business wins. Among some of the agency’s newest are Minute Rice, Greased Lightning and Central Garden and Pet, which includes brands such as ADAMS and BioSpot.
FKM’s strong trajectory of growth has required the agency to steadily increase its talent acquisition efforts as well. Under its new leadership, the agency is attracting an impressive influx of talent from well-known agencies across the country such as Crispin Porter & Bogusky (CPB); Barkley; Ogilvy & Mather; Goodby, Silverstein & Partners; and Hill & Knowlton. In the first five months of 2012 alone, the agency has recruited at least a dozen new faces, many of whom are strategic hires to enhance the company’s growing practice areas.
“FKM has been an exceptional advertising agency for more than three decades, and to help usher it into new directions has been exciting,” said Jose Lozano, CEO, FKM. “The entire FKM team is passionate about what we do, and I think our success demonstrates that. You can’t generate this type of momentum if the entire staff isn’t on board and committed to making progress as a team.”